ND Media Hertfordshire
Pricing
Two engagement terms, both fixed and stated plainly. The £400 AI Visibility Sprint is a one-off, seven day fixed fee. The Search + AI Visibility retainer runs from £600 a month, scoped to what your firm actually needs, with no invented ROI figures, no hidden setup fees, and no long tie-in contract disguised in small print.
Schedule of fees
What do you get for the £400 AI Visibility Sprint?
Full detail on the format of the citation ledger and the day-by-day breakdown is on the Sprint page.
What does the Search + AI Visibility retainer cover, and why does it start at £600?
£600 is a starting point, not a fixed number, because the honest scope of ongoing work differs by firm. A St Albans professional practice needing steady content and local visibility across one town is a smaller job than a firm with suppliers or clients across Watford, Stevenage and Hemel Hempstead who need town-specific pages, local SEO, and an AI visibility layer all maintained together. The exact monthly figure is confirmed after the initial Sprint or an equivalent scoping conversation, in writing, before anything is billed.
| Ref | Engagement | Scope | Fee |
|---|---|---|---|
| Sprint | AI Visibility Sprint | Fixed fee, seven days, one-off. No ongoing contract required. Delivered: a dated Google + AI citation ledger, five fixes shipped within the week, and a suggested re-check date. | £400 See the full Sprint brief |
| Standing Brief | Search + AI Visibility Retainer | Scope agreed in writing, no fixed package regardless of fit. Notice period stated upfront, no lock-in small print. Delivered: ongoing technical, content and local SEO work, a citation ledger re-run every month as the standing report, and direct access to the person doing the work. | From £600 a month Ask about the retainer |
The methodology
What is the Standing Brief?
The ongoing retainer runs as an advisory cycle rather than a rolling dashboard subscription: a brief agreed in writing each month, the work carried out and logged, and minutes issued setting out what changed, what it did, and what the next brief covers. It produces a document trail a firm can read in ten minutes, not a login nobody checks.
The £400 AI Visibility Sprint is the first brief; a firm that continues onto the retainer is simply agreeing to the next one.
Brief
Agreed in writing each month: what will be worked on, for which pages, and why.
Works
The agreed work is carried out directly and logged as it happens, nothing left unrecorded.
Minutes
Issued monthly: what changed, what it did, and what the next brief covers. A document trail, not a dashboard login.
What affects price
What actually pushes the retainer figure above £600 a month?
Three things drive it in practice, and each is discussed openly during scoping rather than left as a mystery:
- How many of the county's towns actually matter to a firm's buyer base: a practice serving only St Albans needs a narrower content and local SEO plan than a supplier chasing work across Watford, Stevenage and Hemel Hempstead at once, covered on the Watford, St Albans, Stevenage and Hemel Hempstead pages respectively.
- How much new content needs writing versus how much existing content simply needs restructuring and fixing, since a rebuild is naturally a larger job than a targeted improvement.
- How technically complex the underlying site is: a modern, well-built site needs far less remedial technical work than an older platform carrying years of accumulated issues.
FIXED
£600
a month is the retainer floor; the exact figure is agreed in writing first.
None of these factors are used to justify a vague, unexplained higher number. Each is named specifically during scoping, so a firm understands exactly why its monthly figure sits where it does rather than being handed a number with no reasoning behind it.
What's not charged
What is never included in an invoice from ND Media LTD?
No fabricated case-study numbers or invented traffic percentages are ever used to justify a price. No setup fee is charged that was not agreed upfront.
No client is billed for work that has not been described and agreed in writing beforehand. And no long contract is used as a substitute for simply doing work good enough that a firm wants to keep paying for it.
Choosing
Which should I start with, the Sprint or the retainer?
Almost every Hertfordshire firm should start with the £400 Sprint, because it produces a real, dated answer to where you stand today for a small, fixed cost, before any larger commitment. The only exception is a firm that already has a recent, thorough technical and AI visibility audit from elsewhere and simply wants to move straight to ongoing work, in which case an initial conversation about the retainer directly makes more sense. Either way, get in touch with a short description of your firm and where you are starting from, and the right next step gets confirmed honestly rather than defaulted to whichever is more profitable to sell.
Firms sometimes ask whether it is worth skipping the Sprint entirely and going straight to a retainer conversation to save time. In practice this rarely saves anything, since a proper retainer scope needs the same baseline information the Sprint produces anyway, the current citation status, the technical condition of the site, and the specific towns and buyer types that matter. Doing the Sprint first simply means that baseline is documented and dated rather than estimated verbally in a first call.
There is no long contract required to find out whether it is worth pursuing further.
Questions raised
Frequently asked questions
Why does the retainer start at £600 rather than a fixed number?
The right scope of work genuinely differs between a single-town professional practice and a firm with needs spanning several Hertfordshire towns, and pricing the same regardless would either overcharge or undercharge.
Is there a minimum contract length for the retainer?
Scope and notice period are agreed in writing before work starts, with no attempt to lock a firm in through small print.
What happens if I only want the Sprint and nothing ongoing?
That is a completely normal outcome, with a real, dated deliverable and no pressure to continue afterwards.
Do you offer a discount for a longer commitment upfront?
Discounts are only ever offered honestly, through genuinely reduced hours or a named referral arrangement, never a silent reduction in delivered work.
Fixed fee, seven days, a dated answer to where your Hertfordshire firm actually stands. Ask about the retainer.
The Standing Brief
Brief agreed monthly, works logged, minutes issued.
Prefer to ask something first: [email protected]